The Salvation Army and Entenmann’s Bakery --- a division of Bimbo Bakeries USA
--- joined forces to commemorate the 77th Annual National Donut Day with a celebratory event on Friday, June 6th, at the pedestrian plaza on Broadway between East 22nd and East 23d Streets in Manhattan. First established in 1938 in Chicago during the Great Depression, National Donut Day was created to raise support of Salvation Army services to those in need while also commemorating the efforts of Salvation Army women officers (“donut lassies”) serving our troops on the front lines in France during World War I --- which happened to include baking and distributing thousands of donuts to hungry, homesick troops.
This year’s Annual Donut Day event, taking place from 7 a.m. until 3 p.m., was marked by the distribution of free donuts and coffee, giveaways via a “prize wheel,” appearances by Salvation Army “donut lassies” and Entenmann’s characters (Mr. Rich Frosted and Mrs. Crumb Donuts), not to mention a 7-foot-in- diameter replica of Entenmann’s newly-unveiled Red Velvet crinkle-cut donut, courtesy of prop-builder Themendous.
The event also included Entenmann’s presentation of a $30,000 donation check to Major James Betts, General Secretary for The Salvation Army Greater New York Division, which brought the total of Entenmann’s donations to The Salvation Army to $100,000 for the now four-year partnership. The donation was the result of an Entenmann’s Facebook campaign, launched April 21st, whereby the baker pledged $1 for every “like” it received on its Facebook page, up to $30,000.
“We’re really thrilled with the partnership with Entenmann’s,” said Major Betts.
“It’s been going for four years now, nationally, and it not only helps to raise very needed dollars for our programs but it brings a great deal of awareness to both what we do and the history of what we’ve been doing for so many years, for so many generations, here in America.”
The Entenmann’s Facebook campaign will continue through June 30th. To participate, visit www.facebook.com/entenmanns. Lucky visitors will also have a chance to win with “Free Donuts for a Year” and additional prizes through the sweepstakes link on the Facebook page.
The work of the “donut lassies,” recognized on National Donut Day, is just one example of The Salvation Army’s long history of services to America’s armed forces that dates back to the Spanish-American War in 1898. In the Greater New York area, this tradition of service continues today through programs like The Salvation Army’s Northport Veterans Residence, a transitional housing facility for male and female homeless veterans on Long Island that, in addition to shelter, works to re-establish the independence of the residents and improve their quality of life.